Don Julio

Explored a range of logo lockups for Tequila Don Julio’s ‘70 Con’ editorial content series, celebrating the limited edition Don Julio 70 bottle in partnership with Mexican fashion designer Willy Chavarria. Combining Willy’s unique style with the essence of Don Julio 70, integrating it into the lockup design. Additionally, I established a clear hierarchy for ‘70 Con,’ ensuring the "70" logo was a focal point while maintaining balance in the overall design.